Over the past two years, businesses across the world have been reminded of something fundamental: long-term success is built on strong relationships and trust. In an environment shaped by global change, uncertainty, and shifting markets, meaningful connections have become more valuable than ever.
This perspective is one of the main reasons why RAAD (Inter-)national will be attending Fruit Logistica 2026 in Berlin. Taking place from 4 to 6 February, the event brings together fresh produce specialists from around the world and offers a unique space to reconnect, exchange ideas, and explore new opportunities across the global value chain.
Interest in fresh produce continues to grow worldwide. Consumers are becoming increasingly aware of the role fresh fruit and vegetables play in everyday life, not only from a health perspective, but also in shaping inspiring and enjoyable culinary experiences at home. This shift in consumer behaviour is reflected throughout the industry, creating new dynamics and opportunities for businesses operating across borders.
From a business perspective, we are seeing a steady rise in international activity across the fresh produce sector. Companies are expanding into new markets, forming cross-border partnerships, and rethinking how they structure their operations to remain resilient and competitive. Navigating this environment requires more than market knowledge; it calls for sound judgement, local insight, and a clear understanding of financial, tax, and legal frameworks.
Since 2000, RAAD (Inter-)national has been supporting international businesses as they expand their activities and maximise their commercial potential. With operational presence in the Netherlands, South Africa, Türkiye, and Dubai, our team combines deep local expertise with a truly global outlook. This allows us to support business owners at every stage of their international journey, from setting up and structuring operations to scaling them sustainably over time.
Our experience within the fresh produce sector positions us to advise on the financial, tax, and legal aspects that are critical to building and maintaining successful international operations. More importantly, our approach is rooted in long-term partnerships, personal attention, and a clear focus on what works in practice.
Fruit Logistica 2026 is not just an industry event for us; it is an opportunity to reconnect with existing partners, meet new ones, and take part in conversations that shape the future of the fresh produce industry. We look forward to exchanging ideas, strengthening relationships, and exploring new opportunities together in Berlin.